From that moment in the late 70's when I first held a pencil I've been an artist. A curiously passionate being, devoted to creating imagery that visually solicits an emotional response.
I was born to a Mexican outlaw Father and a San Francisco Bay Area hippy of a Mother. They raised me modestly in East Palo Alto California back when it was the murder capital of the USA. I attended catholic school, taught myself art/music and dropped out of college when I found myself homeless at age 20.
Since 2008 I have been the lead creative and art director for: eGarage, Roseshire, Vintage Electric Bikes, SSCustoms, L4P and the goldRush Rally. I have worked with Disney, Tesla, GoPro, instagram, Mercedes-Benz, Top Gear UK and once with Jay Leno's Garage.
My self-discipline comes from being a second degree black belt after 20 years of karate. My work is most greatly inspired by my Mexican background and the deep rooted love that I have for my family. I have two daughters and my life's work is dedicated to them.